Bsh is a dealer in household electrical appliance that represents different brand like: Bosh, Siemens, Neff and Gaggenau.

Every two years they organize a fair where they present their new product. Last year I was on the command to create the scenography of BSH 2016. 

The concept is based on a linear path.

A route is proposed for each brand with different modes of exposure per family : hot, cold, washing. 

In the scenography I paid attention to the lightness, fluidity, sobriety. With this aspect I succeed to keep the concentrate on products and communication.

The 4 brands: Bosh, Siemens, Neff and Gaggenau are based on the same frame and exhibition structure. Thanks to this principle we have a common guideline in space.

Work done for Action & service